With a new team in place, Opera Colorado decided to take a new approach to marketing. It all started with some staff turnover before the 2017-18 season. “The three of those things sort of came together, you might say, in about a five-month period of time and allowed us to then start thinking about creating a strategic plan artistically and financially to move forward in that direction,” said Greg Carpenter, general and artist director of Opera Colorado, “and this is the first step toward that.” Survey says…
Last year, Opera Colorado learned it was one of 35 Denver organizations getting a piece of the $43 million Bloomberg Philanthropies program, which includes financial support, regular management seminars, one-on-one consultations and “activities that strengthen their long-term health and goals.” Meanwhile, the marketing team had commissioned some research and was beginning to comb through the results and develop new practices.Ī $1 million anonymous donation also helped.Įarlier this week, the organization announced that it was expanding from two to three fully staged productions at the Ellie Caulkins Opera House in the 2019-21 seasons - a response, the press release said, to its largest subscriber base in a decade and a string of sold-out performances. If they can’t, it could be an early warning for the rest. So if opera can figure it out, that’s probably good news for the more popular fine arts. Ballet performances were attended by 7.6 million people, classical music drew 21 million people, plays brought out 22.9 million people and musicals attracted 40.2 million people. adults who attended at least one performing arts event went to the opera - 5.3 million people. National Endowment for the Arts studies show consistently low attendance in comparison to jazz, classical music, Latin music, outdoor performing arts festivals, musicals, plays and ballets.
Opera has long been the least popular of the performance arts. Together, they’re a picture of the future at Opera Colorado, an organization that through hard work and some good fortune just entered a period of growth and big potential as other opera companies around the country struggle. Soprano Cecilia Violetta López (Violetta) and tenor Eric Barry (Alfredo) in Opera Colorado's season-opening production of Verdi's "La Traviata." Nov.
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