And I got an opportunity to kind of just like, it was like a sandbox truthfully, like for what, what it's worth, I guess I was under minimal leadership direction.
I sought that opportunity very aggressively as I do most things in life. My first internship was in the golf industry and I landed an opportunity where I came on directly as like marketing manager, right out of college, which was pretty fortunate. You know, I wrote a bunch for like Orlando Sentinel and some of like golf week magazine and some things like that early on.Īnd I got an opportunity to write a lot of copy and fast forward a little bit. I was sports editor of our college paper. And so like, you know, I was writing tons of articles. Well, and I think even nowadays copywriting is such an underutilized and under I don't, maybe undersold is, is a, is a good word of how important, especially it is with paid advertising right now, or I should say paid social. And but when I was in school, I really learned how to write copy. I went to school for journalism and digital media at UCF. So you know, my marketing career goes back to almost about 15 years ago. They're definitely looking forward to sharing what's working right now for you guys. But before we jump into it, will you please take a few minutes to just share a little bit about your story, who you are, what you do and what Reason Agency is? So I have a feeling this is gonna be a really good one. No, I say that only half jokingly because I really do love having people on to talk about topics that I'm trying to learn more about myself and this today's topic is exactly that we're gonna talk about TikTok advertising which I feel like a lot of people wanna know about right now. I'm really excited to have you here because the timing is amazing as frequent listeners know, I often treat this podcast for as free consulting for myself. Hey Kathleen, thank you so much for having me. And my guest this week is Will Perry, who is the CEO and CMO of Reason agency.
Welcome back to the Inbound Success Podcast.
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